GENESIS MAGMA RACING

GENESIS MOTORSPORT DEBUT

Genesis made its official entry into the world of top-level endurance racing on December 4, 2024, in Dubai. Genesis Magma Racing is the embodiment of our bold dedication to innovation, speed, and passion. The launch celebration saw the announcement of a new, world-class racing team and a high-performance prototype—the Genesis GMR 001 Hypercar.

STAY INFORMED

Non-U.S. models shown.

PRESENTING THE 2026 GV70

Experience the dominant stance and fine-tuned performance of the redesigned 2026 GV70. Available in two enticing styles–Standard and Sport–this iconic SUV makes a powerful statement that’s tailored to your tastes.

EXPLORE THE GV70

Non-U.S. models shown.

Preproduction model shown.

2025

GENESIS INVITATIONAL RETURNS

The Genesis Invitational is preparing to return for a new season of sensational golf. From celebrity athletes to elevated Korean hospitality to the latest Genesis vehicles, it’s the perfect fusion of sport and spectacle. 2025 tickets are available now. Get yours today.

Explore Genesis Invitational

GENESIS ORIGINALS

This year’s Genesis Originals ambassador program kicked off with a lavish evening in Bel Air where eight creators gathered to share their unique perspectives and talents. Learn more about who they are and their Genesis SUV.

EXPLORE GENESIS ORIGINALS

2024 NYIAS CONCEPT CAR REVEAL

The air was full of anticipation at this year's New York International Auto Show where Genesis debuted their newest and most revolutionary concepts to date—the Genesis Neolun Concept and Genesis Magma Concepts.

Genesis Magazine

Issue 5

Elevate Your Game

We celebrate those who elevate their game and push boundaries, from world-class golfers at the Genesis Invitational to visionary artists and designers. Because true success comes from settling for nothing but the very best.

Download Magazine

Preproduction model with optional features shown.

Issue 4

Make Your Mark

The stories brought together in this volume highlight the idea that every distinct mark has the power to move us all forward—the power to thrust a cuisine, a conversation, or an industry into a brighter, bolder future.

Download Magazine

Preproduction model with optional features shown.

Issue 3

Future Vision

In this issue, we present our future visions—the ones that not only illuminate the possibilities for our automobiles, but also the ways we can live and relate with the world around us.

Download Magazine

Non-U.S. model shown.

Issue 2

Endless Possibilities

It’s the great unknown. The undiscovered country. An arrow pointing inexorably forward, and where we will all spend the rest of our lives. It’s the future, and we believe it will be defined by an entirely new kind of design.

Download Magazine

Concept vehicle shown.

Issue 1

A Dual Nature

We live in a world of duality. Seduction and substance. Black and white. Masculine and feminine. But between these seeming opposites lies a powerful tension that provokes an even more powerful desire.

Download Magazine